Reach
– As of 2020, Twitter has 152 million monetizable daily users (up 21% year over year)
– 22% of U.S. adults use Twitter
Demographics
– 20.4% of Twitter’s daily users are based in the U.S., and the rest are international (Japan, Russia, and the U.K. round out the platform’s top markets)
– Twitter’s monetizable audience is 62% men and 38% women
– 29% of Twitter users are between 25 and 34 years old
Usage
– Twitter is the world’s 6th most-visited website
– People spend an average of 10 minutes and 22 seconds on Twitter each time they visit it
– 80% of tweets come from 10% of Twitter users, in the U.S. (Those users are statistically more likely to be women who are democrats and who tweet mostly about politics.)