No matter what business you’re in, you need to get traffic on to your website. You want to convert visitors to your site into customers, but in order to do that, people need to visit your site in the first place. There are so many tips and tricks to boost your web traffic, but not all of them are effective. We have compiled a list of result-driven strategies that are proven to work.
Post Content And Post Regularly!
Posting high-quality content is a tried and tested way of increasing the traffic to your website. Your content could be visual, such as images and videos, audio, such as podcasts, or written text, such as articles and blog posts. You should create and post content that suits your business and your target audience. You’ll also need to make sure that your content is useful to your audience, and accurate. Keep in mind, all of your content should be consistently branded. If you don’t have a proper logo in place yet or your branding needs an update try a free logo app like www.logocreator.io.
Your content should be optimized for search engines, but not at the expense of readability. Search engines now look at the readability of content, so using techniques like keyword stuffing doesn’t work. In fact, it can lead to lower search engine rankings.
Not only does your content need to be of high quality, but it should also be posted on a regular basis. Websites that post regular content rank much better than ones that don’t.
Be A Guest
Guest blogging can lead to a lot of referral traffic to your website. A guest post on a well-established website relevant to your industry is beneficial for a few reasons.
Search engines can see it as a sign of credibility and quality. This makes them more likely to rank your site higher on the results page. It also would link to your site, so readers can go directly to your site. You and the site can promote your guest posts on social media platforms.
Social media is a hugely important marketing tool, with so many benefits. First, it’s incredibly easy to set up a social media profile. Secondly, there’s a massive amount of users on every channel. Thirdly, it gives you the opportunity to communicate with your target audience quickly, and organically. A recent study revealed that almost 60% of people are more likely to make a purchase from a business that they follow on social media.
You should strategize your social media campaigns to focus on channels that suit your business. If you have physical products, then Instagram may be the most suitable platform for you. If your business is entirely B2B, then Linkedin would be a great networking tool.
While you should focus your efforts on a platform that matches your business, you shouldn’t completely forget about other platforms. Facebook is still very popular, and Pinterest can have more impact on purchasing decisions than many businesses realize.
Digital ads can definitely give your web traffic a boost. They can be placed on different sites, but some sites such as Facebook and Instagram offer targeted ads. Targeted ads mean that you can take your customer data, and use it to pinpoint the type of people that you should advertise to. This can be broken down into age range, gender, and interest.
These are paid campaigns, but they can be hugely effective.
Email campaigns won’t necessarily bring in any new traffic, but it can bring existing and previous customers back to your site. These are people that you already know are interested in your business and your offerings.
There are two basic types of email campaign. The first is a newsletter type email, which can contain any updates, any promotions, sales, or events. The second is a more targeted promotional email campaign which would highlight a specific sale, product or offering.
Regardless of which type of campaign you want to run, you can still segment your customers based on their interests, and previous purchases. This means that you can send targeted, and a more personal email to your customer segments.