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Social Media Content Strategy For Small Business

As a small business owner, the hats you wear are numerous. The time you have available will always be spent managing multiple different responsibilities and tasks. However, the advantages of the digital age are many and can not be ignored. Navigating and utilizing the best advertising and social media outlets, or having a trusted authority who can have a direct impact on the success and growth of your small business is here.

Having a digital footprint through websites and social media is no longer optional for the small business owner. Curating the conversation around your product or service through the foundation of a solid content marketing strategy, and social media internet marketing campaign is a must. These campaigns and strategies will establish you as an authority in your field, build customer trust and loyalty, and attract new customers for your business. MDMS offers several solutions for small business owners to better navigate and create a trusted and authoritative presence for your digital business imprint.

Curate Your Content Through the MDMS Social Media Portal

Welcome to the new social media portal for MDMS (account required). A one of a kind custom content solution to help you manage your small business’s content needs. Let’s face it, custom content creation from scratch requires a great deal of time and energy, but is an absolute requirement for any effective content marketing campaign. With a wide selection of 100% royalty-free and fully customizable content, you can spend more time on sourcing and customizing great content to build and maintain the customer base you need. Expect to see a significant increase in the quality and streamlined effectiveness of your content marketing efforts with the help of the MDMS social media portal.

Increase Your Business Visibility and Search Engine Ranking

Increasing your visibility across search engines like Google and social media outlets such as Facebook, require a regular stream of high-quality content. This content should be curated through a combination of digital outlets, including your business blog, video through YouTube, and consistent posting through your social media accounts. All this activity amounts to keyword rich content that will put your digital imprints closer to the top of search engine results.

According to leading internet marketing authority HubSpot, 63% of business owners state that generating traffic and leads to their product or service is their number one difficulty. Coupled with 93% of search engine traffic generated through Google alone, having an edge to cut through all the noise is a must.

Free Your Time: Prepare and Automate the Release of Unique Content

With the MDMS Social Media-Internet Marketing Portal, your business can have 30 days of branded content created in a matter of hours. Once this content is created, you can better utilize the real power of Social Media-Internet Marketing while scheduling and automating the release of your content, allowing you to move on to other essential tasks that are required of you, the small business owner.

Some Facts and Statistics on Social Media Use

The social media landscape is continuously shifting, but it doesn’t mean you have to compromise on the quality and consistency of the content you produce. Whatever the medium is that you advertise or engage with your customer base, know that MDMS can help.

The main social media allies in your quest for small business success are Facebook, LinkedIn, Twitter, Instagram, Snapchat, and Pinterest. There is no reason to jump into all of them at the same time, but knowing a few facts and statistics behind these social media powerhouses may help in choosing the best one suited for the audience, or customer base that you are acquiring and nurturing.

For instance, according to Internet Advisor 2020 Marketing Statistics and Trends, there are 3.725 billion active users on Facebook alone, and 74% of individuals state that they use Facebook for professional purposes. That being said, LinkedIn is still considered one of the most effective platforms for the delivery of content and audience engagement with 562 million members. More than 500 million individuals use Instagram every day, with a total of 1 billion users overall, and 71% of users being under the age of 35. A CoSchedule Blog post released information last year stating that 80% of millennials use Pinterest before making a buying decision. Keep scrolling to see even more facts on how social media content marketing can positively affect your small business.

The Need for Social Media Content Marketing and Strategy

Hopefully, by now, there is little doubt as to why well-curated content is a must for any business to attract and gain an audience or customer base. Some of the statistics and facts above should have helped prove that social media is a massive engagement platform for your business. Next up will be some helpful information on why content, in general, is one of the leading marketing strategies for maintaining the online impact of your business.

Let’s face it; blogging is a critical part of your content marketing strategy. To reference HubSpot’s 2019 Marketing and Statistics Report again, 55% of business marketers say blog content creation is their top inbound marketing priority and marketers who prioritize blogging efforts are 13 times more likely to see a positive return on investment or ROI, and 66% of marketers surveyed, used blogs in their social media content.

What’s just as important are the visual assets you source and create. Visual assets include the photographic images and video content you have created or amassed for your business communications. According to HubSpot, 45% of business to consumer marketers believe visual content is their most important type of content. Visual content, combined with a well-crafted piece of written content, is a win-win production, and can produce organic search results and leads to your website and social media portals well beyond the day that the content was published. They also found that 47% of buyers viewed 3-5 pieces of content before even engaging with a sales or business representative.

See How MDMS Can Help

Don’t hesitate to see how MDMS can assist you with your Social Media and Content Marketing needs with a free 7-day trial to the social media content portal. No credit card information is required, and you can contact MDMS at (506) 429-4690, or here, through the company website. Have an extra minute? You can head over to the MDMS YouTube channel and watch a short one-minute informational video on how the MDMS social media portal can elevate your next content marketing campaign.

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