Pinterest Statistics

Reach

0
million monthly users

Pinterest has 335 million monthly users (up 26%, year-over-year)

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% of Americans

28% of Americans use Pinterest, making it the fourth most-popular social platform in the country

x 0

Pinterest has doubled in size since 2016 (when they had 160 million users)

Demographics

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% are women

72% of Pinterest users are women

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% are men

20% of Pinterest Users are men

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% don't specify gender

8% of Pinterest users don’t specify their gender

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% between
25-34

41% of Pinterest users are between the ages of 25 and 34

Usage

– Pinterest users have doubled the number of pins in three years, from 100 billion in early 2017 to 200 billion in early 2020


75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms)

– People on Pinterest are 29% more likely to try a new product within 10 months of launch

– Retail brands see a 2 times higher return on ad spend on Pinterest, compared to other social platforms