Reach

– Pinterest has 335 million monthly users (up 26%, year-over-year)

– 28% of Americans use Pinterest, making it the fourth most-popular social platform in the country

– Pinterest has doubled in size since 2016 (when they had 160 million users)

Demographics

  • –  72% of Pinterest users are women, 20% are men, and 8% don’t specify their gender

 

  •  41% of Pinterest users are between the ages of 25 and 34

Usage

–   Pinterest users have doubled the number of pins in three years, from 100 billion in early 2017 to 200 billion in early 2020

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  • –  75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms)
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  • –  People on Pinterest are 29% more likely to try a new product within 10 months of launch
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  • –  Retail brands see a 2 times higher return on ad spend on Pinterest, compared to other social platforms