0
million monthly users
Pinterest has 335 million monthly users (up 26%, year-over-year)
Pinterest Statistics
Reach
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% of Americans
28% of Americans use Pinterest, making it the fourth most-popular social platform in the country
x 0
Pinterest has doubled in size since 2016 (when they had 160 million users)
Demographics
0
% are women
72% of Pinterest users are women
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% are men
20% of Pinterest Users are men
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% don't specify gender
8% of Pinterest users don’t specify their gender
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% between
25-34
25-34
41% of Pinterest users are between the ages of 25 and 34
Usage
– Pinterest users have doubled the number of pins in three years, from 100 billion in early 2017 to 200 billion in early 2020
– 75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms)
– People on Pinterest are 29% more likely to try a new product within 10 months of launch
– Retail brands see a 2 times higher return on ad spend on Pinterest, compared to other social platforms