Reach
– 30 million companies are using LinkedIn
– 97% of B2B marketers use LinkedIn for content marketing
– 89% of B2B marketers use LinkedIn for lead generation
– 62% of B2B marketers say LinkedIn generates leads (that’s twice as many as the next social platform)
– Cost per lead on LinkedIn is 28% lower than on Google AdWords
– 30% of a company’s engagement on LinkedIn comes from employees
Demographics
– 57% of LinkedIn users are men, and 43% are women
– 70% of LinkedIn’s users are outside the U.S., including 211 million users in Europe, and 179 million in Asia Pacific
– 61% of LinkedIn’s users are between 25 and 34 years old
Usage
– LinkedIn has 675 million monthly users, gaining two new members every second
– 12% of the world’s population (over 13 years old) is on LinkedIn
– 27% of Americans use LinkedIn