Linkedin Statistics

Reach

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million companies

30 million companies are using LinkedIn

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% of use for Content Marketing

97% of B2B marketers use LinkedIn for content marketing

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% of use for Lead Generation

89% of B2B marketers use LinkedIn for lead generation

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% say it generates leads

62% of B2B marketers say LinkedIn generates leads (that’s twice as many as the next social platform)

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% lower

Cost per lead on LinkedIn is 28% lower than on Google AdWords

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% of engagement

30% of a company’s engagement on LinkedIn comes from employees

Demographics

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% are women

43% of Linkedin users are women

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% are men

57% of Linkedin users are men

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% outside of the U.S.

70% of LinkedIn’s users are outside the U.S., including 211 million users in Europe, and 179 million in Asia Pacific

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% between
25-34

61% of LinkedIn’s users are between 25 and 34 years old

Usage

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million monthly users

LinkedIn has 675 million monthly users, gaining two new members every second

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% of world population

12% of the world’s population (over 13 years old) is on LinkedIn

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% of Americans

27% of Americans use LinkedIn