0
million companies
30 million companies are using LinkedIn
Linkedin Statistics
Reach
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% of use for Content Marketing
97% of B2B marketers use LinkedIn for content marketing
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% of use for Lead Generation
89% of B2B marketers use LinkedIn for lead generation
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% say it generates leads
62% of B2B marketers say LinkedIn generates leads (that’s twice as many as the next social platform)
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% lower
Cost per lead on LinkedIn is 28% lower than on Google AdWords
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% of engagement
30% of a company’s engagement on LinkedIn comes from employees
Demographics
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% are women
43% of Linkedin users are women
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% are men
57% of Linkedin users are men
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% outside of the U.S.
70% of LinkedIn’s users are outside the U.S., including 211 million users in Europe, and 179 million in Asia Pacific
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% between
25-34
25-34
61% of LinkedIn’s users are between 25 and 34 years old
Usage
0
million monthly users
LinkedIn has 675 million monthly users, gaining two new members every second
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% of world population
12% of the world’s population (over 13 years old) is on LinkedIn
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% of Americans
27% of Americans use LinkedIn