Reach

 

–  30 million companies are using LinkedIn

–  97% of B2B marketers use LinkedIn for content marketing

–  89% of B2B marketers use LinkedIn for lead generation

62% of B2B marketers say LinkedIn generates leads (that’s twice as many as the next social platform)

–  Cost per lead on LinkedIn is 28% lower than on Google AdWords

–  30% of a company’s engagement on LinkedIn comes from employees

 

 

Demographics

 

 

–  57% of LinkedIn users are men, and 43% are women

–  70% of LinkedIn’s users are outside the U.S., including 211 million users in Europe, and 179 million in Asia Pacific

–  61% of LinkedIn’s users are between 25 and 34 years old

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Usage

 
 

–  LinkedIn has 675 million monthly users, gaining two new members every second

–  12% of the world’s population (over 13 years old) is on LinkedIn

–  27% of Americans use LinkedIn