Reach 

 

–   Instagram has more than 1 billion monthly active users

–  Instagram ads reach 928.5 million people

–  500 million people open Instagram Stories every month

Demographics

 
 
  • –  50.9% of Instagram users are women, and 49.1% are men (these are the only genders listed)

    –  35% of people on Instagram are between 25 and 34 years old

Usage

 

–  Instagram is the world’s 7th most-visited website

–  People spend an average of 6 minutes and 35 seconds on Instagram each time they visit

–  55% of U.S. Instagram users say they don’t watch TV on a weekly basis

  • –  Video gets better engagement than photos on Instagram