Instagram Statistics

Reach

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billion monthly active users

Instagram has more than 1 billion monthly active users

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million people

Instagram ads reach 928.5 million people

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million people/month

500 million people open Instagram Stories every month

Demographics

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% are women

50.9% of Instagram users are women

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% are men

49.1% of Instagram users are men

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% between
25-34

35% of people on Instagram are between 25 and 34 years old

Usage

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th most visited

Instagram is the world’s 7th most-visited website

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minutes

People spend an average of 6 minutes and 35 seconds on Instagram each time they visit

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% don't watch TV

55% of U.S. Instagram users say they don’t watch TV on a weekly basis

Video gets better engagement than photos on Instagram