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“Facebook” is the world’s top Google search query
Facebook Statistics
Reach
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Facebook is the world’s 3rd most visited website, after Google and YouTube
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minutes
People spend an average of 11 minutes and 26 seconds on Facebook each time they visit it
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million
Facebook Groups
Facebook Groups
There are more than 10 million Facebook Groups, used by 1.4 billion people monthly
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% of total reach
The average organic reach for a Facebook post is 5.17% of a Page’s likes, while the average paid reach is 28.1% of total reach
Demographics
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% are women
44% of people reachable by ads on Facebook are women
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% are men
56% of people reachable by ads on Facebook are men
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% between
25-34
25-34
32% of people on Facebook are between the ages of 25 and 34
Usage
How Facebook users access the platform:
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% only
by phone
by phone
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% via phone
and computer
and computer
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% only
via computer
via computer
Video posts earn the highest engagement of any type of content on Facebook