Facebook Statistics

Reach

  • “Facebook” is the world’s top Google search query
  • Facebook is the world’s 3rd most visited website, after Google and YouTube
  • People spend an average of 11 minutes and 26 seconds on Facebook each time they visit it
  • There are more than 10 million Facebook Groups, used by 1.4 billion people monthly
  • The average organic reach for a Facebook post is 5.17% of a Page’s likes, while the average paid reach is 28.1% of total reach

Demographics

  • 44% of people reachable by ads on Facebook are women, and 56% are men (again, these are the only genders listed)
  • 32% of people on Facebook are between the ages of 25 and 34

Usage

  • 79% of Facebook users access the platform only by phone; 19% access via phone and computer, and 1.9% only use a computer
  • Video posts earn the highest engagement of any type of content on Facebook