Every company must raise its voice to succeed in a saturated market with fierce competition. And in today’s tech-driven world, where everyone relies on their smartphones to find what they need, search engine optimization (SEO) can be a game changer for your business. SEO is a cost-effective and practical approach to reaching and understanding customers.
A better SEO status means improved findability and visibility for a website based on several factors and algorithms. But search engine algorithms are constantly being revised and updated, affecting your rankings on SERP (Search Engine Results Page). But you can still rely on SEO strategies to improve your web-pages visibility.
In fact, there are some proven SEO techniques you can use to improve your ranking and organic web traffic. And we’re going to share the seven best SEO methods that can significantly improve your website’s SEO status.
#1 Use Long-Tail Keywords
Using long-tail keywords is one of the best practices to improve on-site SEO. Google’s search and indexing algorithms use longer phrases to find and show results more accurately based on the user’s intent.
Long-tail keywords are less competitive than common keywords, which helps you get a better ranking on SERPs much faster than common tricks. Moreover, with the growing attraction of conversational and voice searches among millennials, using long-tail keywords would be an excellent strategy to get more eyes on your content.
#2 Search Intent Optimization
Search intent is the purpose of an online search. When users conduct a specific search, they hope to find something that precisely answers their questions or solves their problems. SEO can help you convince Google that your content is the best answer and final solution.
Search Intent Optimization is a best practice that focuses on keywords and topics your audience needs to know about. In other words, it’s about meeting customers’ immediate needs, winning their hearts, and guiding them through the conversion path.
#3 Get Your Content Priorities Straight!
Keywords are the key to creating quality content. There are many misconceptions about content writing, but there’s one you should always keep in mind: Don’t rely on quantity! It’s much better to create a well-written, original and engaging article with 1000 words and carefully selected keywords than a longer article that offers nothing new to readers.
And remember, a consistent publishing schedule is absolutely essential to keep your organic traffic steady or rising. This will maintain interest in your brand activities, boost your online exposure, and improve user engagement.
#3 Quality Content Is King
Bill Gates once said, “Content is king.” Well, not just any content, of course! Only authentic, high quality and well-created content will give your business an edge to stay competitive. You can choose any content, from text-based to videos, podcasts, and even infographics. It’s just the level of quality that makes the difference.
Some SEO services will provide you with high-quality, relevant, and important keywords to use on your pages. But they don’t tell you how to use them naturally. So, hire experienced writers, inform them about your content strategy, and you are good to go!
#4 Link Internally
When it comes to SEO techniques, linking strategies are vital. Generally speaking, we have three types of links: internal, external, and backlinks. But let’s focus on internal links for a second. An internal link connects a single page to another within the same domain. But what’s the purpose of using internal links?
When Google lands on your website, it evaluates many parameters. One factor is the time it spends on your website. If users can navigate your website efficiently and find what they are looking for, you will get a better ranking. From Google’s perspective, it means your content was relevant and useful for the user, and that’s a huge plus for online exposure.
#5 Work on Your User Experience (UX)
Dwell time refers to your visitor’s time on your website before returning to search results. This is one of the major factors Google considers when ranking your site. Dwell time may not be a direct ranking factor, but it certainly impacts the user experience.
If your landing pages are not optimized according to the best SEO practices, you have little chance of leaving a lasting impression on your visitors. This means they may leave your website without knowing what services or products you can offer.
Here are a few tips to improve UX:
- Follow the basics and don’t reinvent the wheel; UX means creating engaging content.
- Develop a simple but interactive framework; a complicated design is never welcome.
- Make sure the core components are highlighted with visual cues; valuable information needs to stand out.
#6 Diversify Your Content
There are a lot of things you can do indirectly to improve your SERP rankings. For example, you can use different media types, content types, and structures on your pages, such as audio files, videos, ebooks, and GIFs.
In addition to optimized images, infographics, and written content, many brands are shifting toward video content as a highly effective marketing strategy. Video content is perfect for storytelling and getting readers excited about your brand. This way, you get to tell your brand’s success story and make it more relatable.
#7 Make AI Your Superpower
One thing is certain: artificial intelligence plays a pivotal role in the evolution of search engine optimization today. A data-driven, organically optimized, automated publishing platform will trump everything else in a competitive landscape where search rankings matter more than ever.
There are many forms of AI-based SEO services in the market; some can schedule publishing, others automatically add relevant title tags and meta descriptions based on your content. Plus, AI-based SEO services are shockingly cost-effective, reducing overall on-page and off-page SEO operational costs.
No matter how often Google updates its search algorithms and how significant those changes are, relevant & quality content is always critical. With the above SEO tips, you can improve your organic web traffic and ensure an engaging visitor experience.
Don’t worry if you don’t know where to start. We’re here to help you embark on an adventurous journey. With our professional team of SEO experts, you will have everything you need to make your marketing campaigns work. Contact us today!